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explore 2 articlesEmployee engagement strategies are outdated. Discover why prioritizing employee well-being in 2025 is the new key to organizational success—and how your HR team can lead the shift.
by Alfonsina on Aug 25, 2025 03:34:01
For years, "employee engagement" has been treated as a holy grail in HR circles—but it's time to rethink that strategy. As Mark C. Crowley, author of The Power of Employee Well-Being: Move Beyond Engagement to Build Flourishing Teams, argues in a recent HR Brew interview, engagement metrics often miss the mark. The real question HR teams should ask isn’t how engaged employees feel—it’s how they feel, period.
At ServiceHub, we’ve seen how quick pivots in HR strategy can make or break team productivity. In 2025, organizations that are thriving are those that put well-being—not engagement surveys—at the heart of their HR operations.
Gallup’s 12-question engagement model has long been the industry standard. But as Crowley points out, trying to reverse-engineer problems from low survey scores can feel like playing Whac-a-Mole. The data may exist, but it’s often too broad, too delayed, or too vague to inspire meaningful change.
Worse, when companies ask employees for feedback and fail to act on it, the result is distrust. Engagement becomes a box-ticking activity that managers ignore and employees resent.
The truth is, employees don’t care about being "engaged." What they care about is feeling valued, supported, and safe. And when they do, they bring their best to the table.
Crowley argues—convincingly—that well-being is a more human, more actionable, and more effective metric. At ServiceHub, our HelpDesk clients who focus on consultant wellness consistently outperform those who rely solely on traditional engagement KPIs.
One of the simplest tools HR can use? A weekly pulse survey that asks: “How do you feel at work this week?” This can be followed by short, specific questions like: “Do you feel your manager supports your growth?” or “Are you satisfied with your current workload?”
These types of surveys yield fresh, relevant data that managers and HR can act on quickly. They're faster, more personal, and drive much higher response quality than once-a-year engagement forms.
When your team is thriving, so is your business. Data shows that well-being has a direct correlation with productivity, retention, and innovation.
And yet, many companies still blend 4s and 5s on a 5-point survey scale to create the illusion of success. A "4" often hides disengagement or hesitation. HR leaders must get comfortable distinguishing real satisfaction from polite compliance.
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